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Our audiovisual production company, Videoreport Canarias, has applied augmented reality technology to its program ‘1 hour less’ – currently being broadcasted by Canarian TV during prime time. At this stege it is the only program in Spain that uses both augmented reality and virtual reality simultaneously live, Monday to Friday.

At Videoreport we have designed the augmented reality integration, mainly for the daily weather slot, of ‘1 hour less’ (with the Norwegian technology of Pixotope and its distributor in Spain (Tangram) with the help of the supplier and system integrator BLG). To achieve this, we have changed the studio from a small production set with limited scenic resource, to a multi-camera chroma studio (the largest in the Canary Islands) compatible with augmented reality technology.

Anuska Simón Gómez, Videoreport Canarias general manager, explains why this decision has been made: “Innovation has always been at the core of Videoreport Canarias. That’s why we were excited to introduce virtual reality on our sets, especially in our primetime program. What motivated us to use Pixotope was that we found it to be a great solution, affordable and quite fast in time”. Anuska Simón also states that “it allows us to save money and time by providing an incredibly versatile set, where there is no limit to creativity. This is a great advantage for viewers. The format of the program has improved considerably. We design imaginary situations in which the audience participates, which makes the experience more engaging and fun. Our program’s ratings are proof that viewers enjoy the content we produce.”
Philippe Vignal, Business Development Manager EMEA at Pixotope, describes the role: “It was really exciting to see Videoreport Canarias stand out in the development of new and creative virtual sets. From our side, we provided them with additional expertise where necessary.”

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Videoreport Canarias, S.A.

Gran Canaria

C/ Profesor Lozano, 7.  1ª Planta.
35008 Las Palmas de Gran Canaria
+34 928 40 24 23

Tenerife

Avda. 3 de Mayo, 30. 4º, Oficina C Edif. Ahlers
38005 Santa Cruz de Tenerife
+34 822 20 19 93